Alcohol is our most common recreational drug. Those under 15 years of age are at the greatest risk of harm from drinking, and not drinking in this age group is especially important.
It is a huge part of kiwi culture and it would be hard to find any social gathering where alcohol does not play a significant role. Our kids see adults drinking alcohol (often in excess) at christenings, weddings, funerals, birthday parties and dinner parties. Is it any wonder that they regard alcohol as important to their gatherings and celebrations as well?